The Stars Are Aligned with National Life Group

Those who attended or tuned into the All Associates Meeting recently know that National Life Group is now a sponsor of National Hockey League’s Dallas Stars.

The Stars’ mascot, Vic, accompanied Head Coach Mehran in Texas in making the announcement.

The sponsorship aligns National Life with the Stars in messaging and programming over four years beginning with the 2023 season. As you know, National Life marks 175 years in November 2023. This sponsorship is one of many ways we are highlighting this important anniversary over the course of the year.

The Dallas Stars’ mission to support communities through education and health and wellbeing programs strongly aligns with National Life’s dedication to “Do good, Be good and Make good.”

“As National Life continues to grow, and in recognition of doing good since 1848, I am thrilled to align our brand with the Dallas Stars,” Assadi said. “The Stars is a national hockey program dedicated to uplifting children and improving communities through sport. Our common interests will be a good partnership in our mutual effort to give back to our communities.”

“We’re proud to partner with National Life Group as their first national sponsorship,” said Dallas Stars President/CEO Brad Alberts. “With similar commitment and dedication to giving back to the community, we’re looking forward to a great partnership with National Life Group beginning in the 2023-24 season.”

It’s a good time to be an associate of National Life.