The CEO Forum is asking CEOs from around the country what advice they have on how best to lead through this crisis.
The series offers a wide variety of leaders with lots of good ideas. See the series by clicking here.
Here is what Mehran said:
- 4.24.20 “The best indicator of how you will succeed leading through this crisis is how you led before the crisis. If you built trust and a strong culture over the years then you can now draw upon that reservoir. Communication is key. In a time of crisis there is no such thing as too much communication. Reach out to all of your stakeholders and when you think you have done enough then start all over. Your stakeholders need to hear from you and most importantly you need to hear from them. Focus on the long term. Ignore the daily fluctuations in the markets, the noise from Washington, and the breaking news on cable news. Look to the future. Know where you want to be in two or three years and set your strategy on how to get there”
Mehran Assadi, Chairman, CEO & President, National Life Group