Who Are These Customers We’re Delighting? Here’s An Example

Every once in a while it’s really worthwhile to step back and think about these customers that we keep adding to the rolls. Who are they? Whose lives are we protecting?

We went back to the archives to help fill in the picture.

Many of you may remember Carmen, a mom and an entrepreneur from Stowe, Vermont, who appeared at one of our employee meetings a few years ago.

We’ll let Carmen tell her story in the video. But it’s Carmen and people like her and her children for whom we focus on our customers. They are our why.