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Seven trade groups that National Life is involved with have banded together to launch an industry-wide campaign about the value of life insurance for families.

The initiative is called Help Protect Our Families and it is designed to help families close the life insurance gap.

Helping families across the United States secure financial protection has always been the mission of our industry and there has never been a better time to live the mission.

The groups behind the initiative will be sharing it via social media and other channels. And partner carriers such as National Life are also sharing it with their employees and field partners.

There’s a fact sheet below that describes the life insurance gap for families, especially in the light of the Covid-19 pandemic.