A new campaign launches online and on Vermont radio stations today that focuses on National Life’s Do Good cause.
The campaign is called the “Do Good Minute” and will be airing every Friday on the radio stations of The Point network and the Champlain Radio Group.
The spots are sponsored by our Do Good Fest. We published a blog post on the Do Good Fest website explaining the goals behind the campaign.
Each week, we will be highlighting a cause supported by National Life, much like the Do Good Fest itself supports the Branches of Hope cancer patient fund at Central Vermont Medical Center.
We’ve also launched a page where the weekly Do Good Minute will be maintained and we will also display the initiative on National Life’s corporate web site.
Part of the goal is to promote the Do Good Fest. We’re also promoting our brand in key Vermont markets where we draw employees and potential employees, especially Burlington.