You know us as the leader of flexible premium products in the employer-sponsored marketplace and as the #1 leader of IUL, so what’s next?
National Life is on a journey to become a leader in the Single Premium Deferred Annuity Market Place!
Yes, you read that right. For years we have focused our energy and attention on being a leader of indexed universal life, living benefits and flow annuity products in the employer-sponsored place while only accommodating single premium sales. That changes now.
SPDA sales are an important part of our journey to the top. This line of business will allow National Life to grow in a sustainable and smart way.
Mehran has challenged National Life to grow these sales to $5 billion in the next three years (we hit $802 million last year.)
While that is a dare-we-say “scary” dream, our Head Coach has all the confidence that we can do this.
“National Life is primed for growth in the SPDA market. We are strategically poised to become a significant carrier within the next three years.”
What else would you expect from the man who always reminds us that if our dreams do not scare us then we’re not dreaming big enough.
[Listen to Mehran’s update on Single Premium Business at National Life]
So, what will get us there? For starters, our SPDA product lineup offers an appealing story to our distribution: products that offer both income and accumulation, so clients do not have to choose.
Did you know that National Life is the longest standing provider of fixed indexed annuities? That is attractive, too.
Then there’s our financial strength, strong ratings, and long history.
We’ve got a compelling story for our distribution partners to tell. And we’re giving them one more amazing talking point to come out of the gate with: National Life has announced our sixth annuity rate increase this year!
You’ll see an influx in promotion around our SPDA product line in the coming weeks and that’s why. Thank you for helping us accelerate our journey to the top as we become a carrier of choice for SPDA!