Our journey along Route 175 is a winding road that includes travel through, around, and up mountains as we pursue our goal of two million customers. On June 13th we built on our momentum as a Top 10 life insurance carrier with the launch of a revolutionary New Business and Underwriting platform we have named Ascend.
The Ascend platform has been designed to deliver the next level of care and service that will differentiate us in the marketplace, earning us the right to more business and fueling our growth as we climb higher. This platform enables new approaches to handling the business, allowing for a case to flow from submit to delivery without human touch. Not only will business move much quickly through the pipeline, but we have also enabled new features that bring greater visibility to agents and ease of doing business, allowing them to spend more time growing their business.
Ascend states a clear direction, an upward trajectory, that allows us to grow alongside our customers in a sustainable and responsible way. As a testimony to our confidence in the vision and the benefits, we are partnering with Premier Financial Alliance, our largest life production partner, to pilot the platform. Please join us in counting down to this historical event as we ascend out of the sea of sameness!