A special supplement in USA Today this morning uses National Life as it explains why it’s important for millennials to buy life insurance now.
The national newspaper included the insert, titled Financial Planning & Insurance, in its print run this morning and will also be pushing it out on digital platforms.
That will create a huge reach for National Life, which sponsored the article in the insert about millennials and life insurance.
USA Today’s 200,000 daily copies reach 600,000 readers everyday. And the digital distribution has an estimated reach of 14 million through social media and the Financial Planning & Insurance website.
There are buttons, by the way, on the digital version of the article that any employee or retiree can use to share to their own social media accounts. Agents and registered representatives, look for this to appear in the Hearsay library for use on NLG-approved social media accounts, and note that emailing this to clients and prospects without all the Federal Trade Commission required elements for commercial email will be a violation of Federal anti-spam laws.
